SMS marketing is a highly effective form of advertising with the capacity to reach consumers while they are on the move. An SMS campaign has high reach capabilities due to the personal nature of the communication medium.

A highly portable marketing medium, SMS marketing communications are best used as a brand reinforcement tool or to stimulate a direct response.

Used in conjunction with a sales promotion or an integrated marketing campaign, it can be a highly effective methodology to stimulate direct response or sales. For instance, you may wish to remind consumers to pick up a newspaper for an upcoming special feature, to vote in an upcoming election, or ask consumers to present the SMS communication to verify retail discounts offered to consumers.

Empowered Communications offers access to over 130,000 SMS marketing subscribers through its SMSpup member base.

To find out more about SMS marketing through Empowered Communications contact us.