SMS marketing is a highly effective form of advertising with the capacity to reach consumers while they are on the move. An SMS campaign has high reach capabilities due to the personal nature of the communication medium.

SMS marketing communications are best used as a brand reinforcement tool or to stimulate a direct response.

Used in conjunction with a sales promotion or an integrated marketing campaign, it can be a highly effective methodology to stimulate direct response or sales. For instance, you may wish to remind consumers to pick up a newspaper for an upcoming special feature, to vote in an upcoming election, or ask consumers to present the SMS communication to verify retail discounts offered to consumers.

Empowered Communications offers access to a large number of opt-in SMS members who are part of the SMSpup base.

To find out more about SMS marketing through Empowered Communications contact us.