Empowered Communications has an active online research panel of over 370,000 Australians.

Empowered Communications owns and operates a number of panel recruitment and online loyalty programs. Each program has its own positioning strategy and marketing program, and caters for a distinct category need.

This multi-panel recruitment strategy is unique in Australia, ensuring that researchers can access active online panellists that are not typically captured by other online panel recruitment programs.

Empowered Communications has the capacity to deliver one market research project across multiple panels to deliver a broader, representative response.

It is possible to transmit survey invitations to particular demographics in "tiers" to target panellists against desired demographic, geographic of psychographic criteria or to normalise against nominated population statistics.

The database is of sufficient size to allow us to pre-qualify and manage customised sub-panels in accordance with your criteria, research frequency and budget. Costs will be subject to the complexity and relative scarcity of the sample groups required.

Empowered Communications complies with:

• National Privacy Principles
• Australian Communications Industry Forum (ACIF) code of conduct for SMS marketing
• ADMA direct marketing code of practice

Our recruitment processes feature a double opt-in confirmation process and only those who activate their accounts will receive communications from us.

Our databases are continuously refreshed and long-term inactive panellists are systematically de-activated from receiving communications.


Response time frames will vary depending on the complexity of the survey, the extent of the screener questions, the characteristics of the sample, and the sample size.

In most cases, a typical research project will be completed within 3 days of send or less.

For smaller sample sizes, with less rigorous screening processes, it is reasonable to expect completion of the project within a 24 hour period.

All of our incentive programs have been designed to favour survey respondents for their loyalty, and disincentives for panellists who provide inappropriate responses.

For more information on the Empowered Communications Research Panel contact us.

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