Member Profile
We support over 504,000 active Australian members through our loyalty programmes. Members can be targeted based on several key demographic, psychographic criteria and also through areas of interest.
Demographic & Psychographic
- Location including postcode and radial targeting by postcode
- Household Income Level
- Age
- Gender
- Occupation & Occupation Status
- Company Purchase Decision
- Company Purchase Influencers
- Employment Industry Segment
- Education Level
- Parents with Dependents
- Singles
- Home Owners
- Car Owners
- Credit Card Owners
- Alcohol Preferences
- Pet Owners
- Mobile Phone Ownership & Spend (p/mth)
- Insurance & Investments
- Grocery Buyers & Spend (p/wk)
- Media Consumption Frequency (press, TV, cinema, internet, radio)
Interests (General)
- Alternative Health
- Beauty Products
- Business Opportunities/Franchises
- Charities & Donations
- Children’s Products/Toys
- Competitions
- Computers/Technology
- Cooking
- Education/Training
- Employment Services
- Fashion/Clothing
- Gardening Products
- Fine Art, Galleries, Museums
- Health and Fitness
- Interiors/Decorating
- Internet Access Plans
- Investing: Property
- Investing: Stockmarket
- Medical/Health Insurance
- Mobile Handsets/Plans/Accessories
- Online Shopping
- Personal Banking & Finance
- Pet Care
- Photography
- Renovation/Home Improvement
- Superannuation
- Travel: Family Holidays
- Travel: International
- Travel: Short Breaks
- Wine Collection/Tasting
Interests (Entertainment)
- Arts & Craft
- Sport: AFL
- Sport: Rugby
- Sport: Cricket
- Sport: Basketball
- Sport: Golf
- Sport: Soccer
- Sport: Tennis
- Sport: Cycling
- Sport: General
- TV Shows
- Movies/Cinema
- Music/CDs
- Performing Arts
- Bars & Restaurants
- Books & Magazines
- Camping Equipment
- Cars/Motoring
- Clubbing/Pubs
- Concerts/Theatre
- Dating and Singles
- DVDs/Videos
- Video Games
