iDonate is a "click-for-a-cause" loyalty programme.

Established in late August 2006, iDonate donates money towards charity for each email promotion or online survey subscribers participate in.

Partner charities of the iDonate programme include Save the Children Australia, Lifeline Australia, Australian Red Cross, Guide Dogs Australia, the World Society for the Protection of Animals and the Heart Foundation.

The programme is particularly popular with women of all ages, particularly in the rarely accessible 50+ demographic.

Active Members: 14,000+ members

www.idonate.com.au

For more information on advertising opportunities through iDonate.com.au contact us.