Electronic Direct Mail (EDM) is one of the fastest growing mediums in the online advertising space. It is popular with advertisers due to the capacity to target and personalise campaigns towards customers who have already nominated an interest in receiving advertising information from companies.

Incentive-based EDM programmes, also known as "Permission Marketing" enhances the EDM concept even further to drive awareness and message retention and to stimulate direct response. All of the Empowered Communications EDM programmes have in built incentives, and highly targeted capabilities to minimise communications wastage.

The Empowered Communications EDM model follows the ADMA eMarketing code of conduct, and accommodates double-opt in procedures - a higher standard than is required by the National Privacy Principles.

In an advertising environment that is increasingly becoming more cluttered, Permission Marketing provides a marketing solution that is cost effective, efficient and delivers trackable results in real time.

With over 400,000 EDM subscribers, Empowered Communications can tailor a promotional programme in line with your marketing objectives. For further information contact us.