Empowered Communications is part of the publicly listed Digital Performance Group (DPG). We own and operate Australia’s largest online permission marketing and media network with over 504,000 active members Australia-wide. In 2008, our members participated in over 3000 campaigns, receiving over 100 million emails.

We run a network of websites and loyalty programmes that reward members for responding to or taking part in promotional and marketing research projects for which they have pre-specified an interest in receiving.

We ensure strong data diversity and responses because:

• Members register via a double opt-in process to receive EDM and SMS advertising according to their nominated special interest areas.
• When acquiring members, we adhere to all National Privacy guidelines.
• The personal and lifestyle information we collect from our members is regularly updated, ensuring strong responsiveness and diversity.

To discover more about how we can assist your business, research and promotional strategies, please contact us.

• Over 504,000 unique EDM members
• Over 145,000 unique SMS members
• Fresh database with over 156,000 new members in 2009
• Strict bounce policy ensures a delivery rate over 99% for all email campaigns
• Database can be filtered by 19 demographic profiles and 53 special interest areas